HNST
Honest Company, Inc. Consumer Discretionary Retail-Catalog & Mail-Order Houses Russell 3000
$4.17Close
$470.4MMarket cap
$2.10 – $5.9552-week range
Nov 5, 2026Next report · after the close
Highlights
Strengths
- Leading the market RS 83 · stronger than 83% of stocks over 12 months
- Earnings growing EPS +178% year on year, faster than the quarter before (+280 pts)
Cautions
- Not in an uptrend 5 of 8 trend conditions
- Far from its high 30% below its 52-week high
- Results soon Nov 5, 2026, in 4 days
- Financial distress Altman Z″ in the distress zone
Price
Filing Results Screen pick 52-week high and low Adjusted prices
Key figures
Off 12-month high
30%
1wk
down 13.1%
price change
1mo
down 18.7%
price change
12-month return
up 23%
market up 11% ·
its own up 10%
F-score
4 / 9
Weak
Altman Z″
-0.19
Elevated risk
P/E
—
price / earnings
PEG
—
P/E / EPS growth
P/B
2.8×
price / book
Earnings yield
down 4.8%
EBIT / enterprise value
Cheaper than
39%
of the market · expensive
Revenue growth
down 2%
year on year
EPS growth
up 178%
latest quarter · +280 pts
Sales growth
down 11%
latest quarter · +9 pts
ROE
down 9%
return on equity
Free cash margin
up 4%
$13.6M FCF
D/E
—
long-term debt / equity
Net debt / EBITDA
—
Interest cover
—EBIT / interest
Piotroski tests
- not yet profitable on its assets
- profitability slipped from last year
- issued more shares
- gross margin narrowed
- assets working less efficiently
- generating cash from operations
- profits backed by cash
- reduced long-term debt
- short-term liquidity improved
Trade setup
ATR%
5.1%
$0.21 a day · 2×ATR $3.74
RS
83 / 99
vs the universe
Trend
5 / 8
under the 150/200-day, under the 50-day, over 25% off the high
Relative volume
2.0×
vs 50-day average
Up/down volume
1.01
50 sessions
Implied move
—
no option chain · report Nov 5, 2026
Trend template · 5 of 8
- Price above the 150 and 200-day averages: fails
- 150-day average above the 200-day: passes
- 200-day average rising for a month: passes
- 50-day average above the 150 and 200-day: passes
- Price above the 50-day average: fails
- At least 30% above the 52-week low: passes
- Within 25% of the 52-week high: fails
- RS rank 70 or higher: passes
Screen verdict
Did not qualify for any screen.
Warning signs
- Bankruptcy model reads distressed The Altman score sits inside the range historically associated with financial distress. It is used here only to exclude, never to rank, and it is a statistical band rather than a prediction about this company.
- Shareholders diluted The share count rose 3.3% over the year, from 109m to 113m shares. Each existing share owns a smaller fraction of the company than it did a year ago.
- Gross margin narrowing Gross margin fell from 38.2% to 33.3%. The company is keeping less of each dollar of sales than it did a year ago.
- Revenue shrinking Revenue fell 1.9% over the year, from $378.3M to $371.3M.
Last reported
Aug 5, 2026
Results reaction
Aug 5, 2026+40% vs market2 sessions after results
Financials
- Gross 33%
- Net -4%
- Free cash 4%
- Cash
- Long-term debt
| FY2020Dec 31, 2020 | FY2021Dec 31, 2021 | FY2022Dec 31, 2022 | FY2023Dec 31, 2023 | FY2024Dec 31, 2024 | FY2025Dec 31, 2025 | |
|---|---|---|---|---|---|---|
| Revenue | $300.5M | $318.6M | $313.7M | $344.4M | $378.3M | $371.3M |
| Gross margin | 36% | 34% | 29% | 29% | 38% | 33% |
| Operating income | -$13.5M | -$36.8M | -$49.8M | -$38.9M | -$6.3M | -$18.5M |
| Net income | -$14.5M | -$38.7M | -$49.0M | -$39.2M | -$6.1M | -$15.7M |
| Net margin | -5% | -12% | -16% | -11% | -2% | -4% |
| Earnings per share | -$0.42 | -$0.54 | -$0.53 | -$0.42 | -$0.06 | -$0.14 |
| Free cash flow | -$12.3M | -$38.4M | -$77.9M | $17.5M | $1.0M | $13.6M |
| Free cash margin | -4% | -12% | -25% | 5% | 0% | 4% |
| Cash | $29.3M | $50.8M | $9.5M | $32.8M | $75.4M | $89.6M |
| Shareholders' equity | -$236.8M | $179.1M | $146.4M | $123.1M | $174.3M | $169.7M |
| Shares outstanding | 34.09m | 91.51m | 92.91m | 95.87m | 109.16m | 112.81m |
Filings
| Filed | Report | Period to | Lag |
|---|---|---|---|
| Aug 5, 2026 | Quarterly ↗ | Jun 30, 2026 | 36d |
| May 6, 2026 | Quarterly ↗ | Mar 31, 2026 | 36d |
| Feb 25, 2026 | Annual ↗ | Dec 31, 2025 | 56d |
| Nov 5, 2025 | Quarterly ↗ | Sep 30, 2025 | 36d |
| Aug 6, 2025 | Quarterly ↗ | Jun 30, 2025 | 37d |
| May 7, 2025 | Quarterly ↗ | Mar 31, 2025 | 37d |
| Feb 26, 2025 | Annual ↗ | Dec 31, 2024 | 57d |
| Nov 12, 2024 | Quarterly ↗ | Sep 30, 2024 | 43d |
| Aug 8, 2024 | Quarterly ↗ | Jun 30, 2024 | 39d |
| May 8, 2024 | Quarterly ↗ | Mar 31, 2024 | 38d |
| Mar 8, 2024 | Annual ↗ | Dec 31, 2023 | 68d |
| Nov 8, 2023 | Quarterly ↗ | Sep 30, 2023 | 39d |
Current reports
| Filed | Disclosed |
|---|---|
| Aug 5, 2026 | Results ↗ |
| Jun 18, 2026 | Material agreement · New obligation ↗ |
| May 27, 2026 | Director or officer change · Shareholder vote ↗ |
| May 12, 2026 | Other events ↗ |
| May 6, 2026 | Results ↗ |
| Apr 6, 2026 | Material agreement · Agreement ended · New obligation ↗ |
| Feb 25, 2026 | Results · Director or officer change ↗ |
| Nov 5, 2025 | Results · Restructuring ↗ |
| Aug 6, 2025 | Results ↗ |
| Jun 3, 2025 | Shareholder vote ↗ |
| May 7, 2025 | Results · Director or officer change · Regulation FD ↗ |
| Mar 12, 2025 | Charter or bylaws ↗ |