Touchstone
Last syncNov 1, 2026, 6:55 PM ET

HOG

Harley-Davidson, Inc. Consumer Discretionary Motorcycles, Bicycles & Parts Russell 3000
$31.22Close $3.5BMarket cap $17.06 – $31.2252-week range Late-januaryNext report · estimated
Repair to Leader 7th of 18

Highlights

Strengths

  • In a stage-2 uptrend all 8 trend conditions pass
  • Leading the market RS 86 · stronger than 86% of stocks over 12 months
  • RS line at a 1-year high outperforming the S&P 500 more than at any point this year
  • Near its high at its 52-week high

Cautions

  • Extended 4.5 ATR above its 50-day average
  • Earnings shrinking EPS −16% year on year

Price

Filing Results Screen pick 52-week high and low Adjusted prices

Key figures

FY to Dec 31, 2025 · filed Aug 5, 2026
Off 12-month high 0% 83% above the low
1wk up 7.8% price change
1mo up 27.8% price change
12-month return up 20% market up 11% · its own up 8%
F-score 6 / 9 Mixed
Altman Z 2.12 Moderate risk
P/E 10.3× price / earnings
PEG — P/E / EPS growth
P/B 1.1× price / book
Earnings yield up 18.9% EBIT / enterprise value
Cheaper than 94% of the market · markedly cheap
Revenue growth down 13% year on year
EPS growth down 16% latest quarter · +63 pts
Sales growth up 6% latest quarter · +8 pts
ROE up 11% return on equity
Free cash margin up 12% $415.2M FCF
D/E 0.53 long-term debt / equity
Net debt / EBITDA -2.6× net cash
Interest cover —EBIT / interest
Piotroski tests
  • profitability slipped from last year
  • gross margin narrowed
  • assets working less efficiently
  • profitable on its assets
  • generating cash from operations
  • profits backed by cash
  • reduced long-term debt
  • short-term liquidity improved
  • no new shares issued

Repair signals

  • Long-term debt down 63% ($4.5B → $1.6B)

Trade setup

ATR% 3.4% $1.05 a day · 2×ATR $29.12
RS 86 / 99 vs the universe
Trend 8 / 8 trend template
Relative volume 1.7× vs 50-day average
Up/down volume 1.17 50 sessions
Implied move — no scheduled report
Trend template · 8 of 8

Screen verdict

1 of 3 screens
  • Repair to Leader in mixed conditions
    • Fell 35% within the year
    • 83% above the low
    • Trend 8/8, above its 50-day, 200-day rising
    • F-score 6/9
    • Cheaper than 94%
    • Altman Z 2.12 (moderate risk)
    • Relative strength turning up (+16 pts, 3m vs 12m)
    • RS 86

Warning signs

2 flagged
  • Gross margin narrowing Gross margin fell from 27.5% to 23.9%. The company is keeping less of each dollar of sales than it did a year ago.
  • Revenue shrinking Revenue fell 13.1% over the year, from $4.1B to $3.6B.
Last reported Oct 29, 2026
Results reaction Oct 29, 2026+8% vs market2 sessions after results

Financials

6 fiscal years · from filings
Revenue What customers paid the company over its fiscal year, before any cost, as filed in its annual report. The change is against the year before. Methodology $3.6B -13% on FY2024
$0 $5B FY20 FY21 FY22 FY23 FY24 FY25 FY2020 · $3.3B FY2021 · $4.5B FY2022 · $4.9B FY2023 · $4.9B FY2024 · $4.1B FY2025 · $3.6B
Net income Profit left after every cost, interest and tax for the year. A column below the line is a loss. Methodology $338.7M -26% on FY2024
$0 $1B FY20 FY21 FY22 FY23 FY24 FY25 FY2020 · $1.3M FY2021 · $650.0M FY2022 · $741.4M FY2023 · $706.6M FY2024 · $455.4M FY2025 · $338.7M
Free cash flow Cash from running the business less what it spent on equipment and buildings: the cash a year actually left behind, which profit alone does not show. Not shown for banks and insurers, whose cash moves with their loans. Methodology $415.2M -52% on FY2024
$0 $2B FY20 FY21 FY22 FY23 FY24 FY25 FY2020 · $1.0B FY2021 · $855.5M FY2022 · $396.8M FY2023 · $547.5M FY2024 · $867.3M FY2025 · $415.2M
Margins Each as a share of revenue. Gross: left after the direct cost of what was sold. Net: left after every cost. Free cash: free cash flow over revenue. A margin rising over years means the business keeps more of each dollar it sells. Methodology
  • Gross 24%
  • Net 9%
  • Free cash 12%
0% 50% FY20 FY21 FY22 FY23 FY24 FY25 FY2020 · Gross 25% · Net 0% · Free cash 32% FY2021 · Gross 29% · Net 14% · Free cash 19% FY2022 · Gross 31% · Net 15% · Free cash 8% FY2023 · Gross 32% · Net 14% · Free cash 11% FY2024 · Gross 28% · Net 11% · Free cash 21% FY2025 · Gross 24% · Net 9% · Free cash 12%
Cash and long-term debt Cash on the balance sheet at the year's end beside debt due after a year. Net cash is cash less that debt; net debt is the shortfall. Debt some filers do not tag shows as a gap, not as zero. Methodology $1.4B net cash
  • Cash
  • Long-term debt
$0 $10B FY20 FY21 FY22 FY23 FY24 FY25 FY2020 · Cash $3.3B · Long-term debt $5.9B FY2021 · Cash $1.9B · Long-term debt $4.6B FY2022 · Cash $1.4B · Long-term debt $4.5B FY2023 · Cash $1.5B · Long-term debt $5.0B FY2024 · Cash $1.6B · Long-term debt $4.5B FY2025 · Cash $3.1B · Long-term debt $1.6B
Shares outstanding Shares in issue at the year's end. A rising count means each share owns a smaller slice of the company (stock pay, share sales); a falling one, buybacks. The chart's scale is fitted to the count, so a small change looks large: read the percentage. Methodology 111.66m -27.0% since FY2020
153.57m 111.66m FY20 FY21 FY22 FY23 FY24 FY25 FY2020 · 152.93m FY2021 · 153.57m FY2022 · 145.86m FY2023 · 136.31m FY2024 · 124.28m FY2025 · 111.66m
  FY2020Dec 31, 2020 FY2021Dec 31, 2021 FY2022Dec 31, 2022 FY2023Dec 31, 2023 FY2024Dec 31, 2024 FY2025Dec 31, 2025
Revenue $3.3B $4.5B $4.9B $4.9B $4.1B $3.6B
Gross margin 25% 29% 31% 32% 28% 24%
Operating income $9.7M $823.4M $909.3M $779.1M $416.6M $386.6M
Net income $1.3M $650.0M $741.4M $706.6M $455.4M $338.7M
Net margin 0% 14% 15% 14% 11% 9%
Earnings per share $0.01 $4.19 $4.96 $4.87 $3.44 $2.79
Free cash flow $1.0B $855.5M $396.8M $547.5M $867.3M $415.2M
Free cash margin 32% 19% 8% 11% 21% 12%
Cash $3.3B $1.9B $1.4B $1.5B $1.6B $3.1B
Long-term debt $5.9B $4.6B $4.5B $5.0B $4.5B $1.6B
Shareholders' equity $1.7B $2.6B $2.9B $3.3B $3.2B $3.1B
Shares outstanding 152.93m 153.57m 145.86m 136.31m 124.28m 111.66m

Filings

SEC EDGAR
FiledReportPeriod to Lag
Aug 5, 2026 Quarterly ↗ Jun 30, 2026 36d
May 6, 2026 Quarterly ↗ Mar 31, 2026 36d
Feb 26, 2026 Annual ↗ Dec 31, 2025 57d
Nov 5, 2025 Quarterly ↗ Sep 30, 2025 36d
Aug 6, 2025 Quarterly ↗ Jun 30, 2025 37d
May 6, 2025 Quarterly ↗ Mar 31, 2025 36d
Feb 26, 2025 Annual ↗ Dec 31, 2024 57d
Nov 6, 2024 Quarterly ↗ Sep 30, 2024 37d
Aug 7, 2024 Quarterly ↗ Jun 30, 2024 38d
May 6, 2024 Quarterly ↗ Mar 31, 2024 36d
Feb 23, 2024 Annual ↗ Dec 31, 2023 54d
Nov 8, 2023 Quarterly ↗ Sep 30, 2023 39d

Current reports

FiledDisclosed
Oct 29, 2026 Results · Director or officer change ↗
Jul 23, 2026 Results ↗
Jun 26, 2026 Director or officer change ↗
May 28, 2026 Director or officer change · Shareholder vote ↗
May 5, 2026 Results ↗
Mar 6, 2026 Other events ↗
Feb 10, 2026 Results · Director or officer change ↗
Dec 10, 2025 Director or officer change ↗
Dec 5, 2025 Director or officer change ↗
Nov 6, 2025 Material agreement · Acquisition or disposal ↗
Nov 4, 2025 Results ↗
Sep 29, 2025 Charter or bylaws ↗